Musing, blogging, reflecting, affirming, complaining, documenting
The biggest difference between a taste test and a focus group is that for taste tests, you’re typically doing it alone, just tasting a product (or products) and answering a bunch of (usually multiple choice) questions about the product(s), and it’s a 20- to 30-minute commitment. For focus groups, you are with a group of … Read more
This focus group was run by the Sensory Service Center at N.C. State University, on Saturday, March 25, 2023 from 1:30 – 4 p.m., and I was paid with a $75 Amazon gift card. Pre-meeting We were instructed to take a picture of any mozzarella cheese that was currently in our refrigerator, for which I … Read more
This focus group was run by L&E Opinions, ran on Thursday, March 16, 2023 from 9 – 11 a.m., at The Casso hotel, and I was paid with a $150 Amazon gift card. I’m in the L&E Opinion’s database as an interested focus group participant, and I’ve participated in many of their taste tests and … Read more