Plume doom

A Hershey's Kisses bag and 3 kisses with their plumes highlighted.

In my recent reading of The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, I learned that before there were machines to produce Hershey’s Kisses, the line-people (almost always women) in the factory had to lay that little strip of paper (the “plume”) down on the foil, put the chocolate on it, and then wrap it.

But sometimes the plume blew away before they could set the chocolate on it and wrap it. Because it happened enough, and because there was a lot of pressure to maximize their productivity, the women sometimes licked the chocolate and stuck the plume to it to keep it from blowing away before they could wrap it.

Reading that caused me to muse about, realistically, how important that plume is to the consumer. Please take this brief survey to let us know.

What effect would discontinuing the plume in a Hershey's Kiss have on your life? 1) It wouldn't affect met at all, because my helicopter parents unwrap my Hershey's Kisses for me. 2) I simply wouldn't be able to go on. 3) It would take me 1-2 years to adjust to it. 4) I could successfully transition to the new reality with a maximum of 2 sessions with my therapist. 5) My arthritic hands would welcome this improvement to the unwrapping experience. 6) It would be a mere spec in my circle of concern.

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